Algorand | Can a blockchain do that?
The short of it
While others chased hype and vaporware, Algorand focused on real utility. We needed a bold way to re-enter the market — a campaign that demonstrated proof, not empty promises. We knew our strategy had to start with self-awareness. My team and I set out to rally the existing community and inspire a new generation of technologists and developers to remember that building on-chain is worth investing in. ACD, Design, Concept: Curtis Wingate Studio Manager: Jennie Putvin Animation + Production: Ataboy Studios
Date
2024 - 2025
Areas
We created a campaign that asked the obvious question, with a URL that was so stupid it was impossible not to click. Oh, and we rallied a community around a...can. Because "can" is the answer.
canablockchain.com was the question no one was asking, but we posed it anyway. Collage felt nostalgic and familiar, while on-chain real-world assets, traceability, and climate technology powered by decentralized physical infrastructure did not...
We had to go simple. Down to our social stunts. Custom cans for every ecosystem making "can" happen across the Algorand ecosystem. We even made real ones for events all year long.
